UK tourists visiting USA will have to pay double due to upcoming fee increase


A common fee travellers need to pay will soon increase to double its current amount

Each approved ESTA application is generally valid for two years and allows multiple visits to the US within that period(Image: Getty )

The US Congress has approved a new bill that will increase the Electronic System for Travel Authorisation (ESTA) application fee from $21 (£15.61) to $40 (£29.73). Although there is currently no set date for this fee change, it is expected to happen before 2026, and could catch UK travellers off guard when it does.

ESTA is a web-based system that lets you know ahead of time if you qualify to travel to the United States under the Visa Waiver Program (VWP). If you’re heading to the States, you’ll probably have to fill out an ESTA form. Right now, the total cost is $21. When you apply, you will pay a $4 (£2.97) processing fee. If you are approved to travel to the US, you’ll need to pay an additional $17 authorisation fee. Always make sure you are using the official ESTA site.

With the fee set to increase soon, North America travel specialists at Journeyscape have compiled everything you need to know, including recent rule changes, tips to simplify the process, and ways to avoid common mistakes. Kerry Manley, Head of Marketing at Journeyscape, said: “Navigating the ESTA process can indeed be smooth and hassle-free if you take a proactive approach.

“The key is to apply early, ideally at least a week before your departure, to account for any unexpected delays. Using the official ESTA website is crucial to avoid unnecessary fees or scams. Double-checking your details—such as passport information and travel itinerary—can prevent common mistakes that lead to denials.

“Additionally, staying informed about recent rule changes is essential, especially for travellers who may be affected by the latest restrictions, such as those related to travel history in Cuba. Even with a valid ESTA, remember that entry to the US is ultimately determined at the border by Customs and Border Protection. Be prepared to answer questions about your travel purpose and itinerary. Following these steps will help ensure a seamless travel experience, minimising stress and maximising your trip’s success.”

The Visa Waiver Program allows citizens of participating countries to travel to the US for up to 90 days without a visa for tourism or business.

Tips for a smooth ESTA application process

Apply early, but not too early

While many travellers report receiving approval within minutes, ESTA applications can sometimes take up to 72 hours for approval. It’s wise to apply at least a week before your trip. However, don’t apply more than 90 days before your travel date, as the ESTA is only valid for two years, and applying too early could mean needing to renew sooner than necessary if you frequently visit the US.

Double-check your information

A common cause of delays or rejections is incorrect or incomplete information on the application. Be sure to:

Match your passport information exactly, including your full legal name, passport number, and expiration date.Provide an accurate email address since that is where your approval notification will be sent.List the correct country of citizenship.Use the official US government website

Only use the official ESTA website (https://esta.cbp.dhs.gov/) to avoid additional fees from third-party services. The current application fee is $21, but it was recently announced that it’s set to rise to $40, nearly double the current cost. Many third-party sites charge even more, often without offering any added value.

You will need authorization through the Electronic System for Travel Authorization (ESTA) before beginning your tripKnow your travel plans

While it’s not mandatory to have a confirmed flight and accommodation, it’s helpful to have some information about your travel itinerary ready. You will be asked where you will be staying in the US, even if just a city name.

Common mistakes that might delay your ESTA approval

Incorrect passport information. This is the number one cause of rejections. Even a single-digit mistake in your passport number can result in a denied application.

Failing to disclose previous travel history. Some travellers omit past visits to countries like Iran, Iraq, or Cuba, thinking it might complicate their application. However, failing to disclose this information can lead to denial. Always be honest.

Not checking the status of an ESTA application. After applying, you should monitor your application status on the official website. If your application is pending, follow up and make sure everything is in order before your travel date.

Applying too close to your travel date. Although some approvals are instant, applying just hours before your flight is risky. Unforeseen technical issues or data entry mistakes can cause delays that may prevent you from boarding.

Where to find more info, support, and updates

Information on ESTAs can be found on the official website here: https://esta.cbp.dhs.gov/. You can also access information on the US Department of State website here: https://travel.state.gov/content/travel.html


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