Amazon Fire TV Stick rival with rave reviews drops to under £10


This tech gadget does the same job as a Fire TV Stick for much less

Joshua Boyles Technology, gaming and entertainment affiliates writer, Oliver Astley and Christopher Harper Technology Commerce Writer

04:00, 12 Aug 2025

This article contains affiliate links, we will receive a commission on any sales we generate from it. Learn moreRoku’s alternative to the Amazon Fire Stick (Image: Amazon)

Amazon Fire TV Sticks are a popular way to breathe new life into an older TV. While the most basic of these gadgets can run shoppers back £39.99, there’s a much cheaper option currently available at Currys.

The Roku Express HD Streaming Stick does almost exactly the same job as a Fire TV Stick, streaming the likes of Netflix, Amazon Prime, Disney+ and much more entertainment straight to your screen. The major different between this and Amazon’s own version is the user interface, which some shoppers have described as being even cleaner.

Better still, Currys shoppers can pick up the streaming stick for under a tenner. It’s currently reduced to £24.99 on the site, but those who sign up for a brand new TopCashback account can get an additional £15 off to take the price even lower.

It’s also not part of the Amazon ecosystem so, unless shoppers are a massive fan of Alexa and being part of Amazon, Roku could be an option. In terms of spec, the device allows viewers to watch in 1080p and has a vast range of apps and channels including iPlayer, ITV Hub, All 4, My5, UKTV Play and STV, reports Devon Live.

Streaming-wise, there’s also Netflix, Prime Video, Apple TV, NOW TV, STV, Google Play Movies and TV, Rakuten TV, Sky Store, Sky News, Pluto TV, BBC Sport, Rakuten, Crunchyroll, and Hayu. For music enthusiasts, there’s even Spotify, Deezer, Tidal and TuneIn Radio.

Thanks to TopCashback, shoppers can get the device for slightly less than £10. Purchasing the device from Currys, but through TopCashback’s links, will give shoppers a proportion of their money back, as we explain below.

ROKU HD Streaming Stick

£29.99

£9.82

Currys

Buy Now on Currys

Get the ROKU HD Streaming Stick for under £5 at Currys.

How to get a Roku Stick for £10

Begin by signing up as a new member via this TopCashback link.Find Currys on the site and hit ‘Get Cashback Now’Shop and check out as usual on the Currys website with the Roku stick in your basketCashback will track and pop up in your TopCashback account within seven working days of the transaction

In total, new TopCashback members and all Currys customers will receive £4.82 following cashback. Those seeking a bigger upgrade for their streaming device can find the Roku 4K Stick currently priced at £44.99 at Argos.

It boasts outstanding reviews and provides an alternative approach to the Amazon Fire Stick. There’s also Google’s 4K Streamer Kit, which retails for £99.99, again at Argos.

It’s swift and stylish and enables shoppers to view all programmes with all the applications they require.

Reviews of the Roku Express HD Streaming Stick

Roku’s alternative to the Amazon Fire Stick (Image: Amazon)

Viewers have been delighted with the Roku Express which has had over 1000 positive reviews.

One said: “Roku Express is way better than its rivals. Connection to Wi-Fi is so easy and never drops out like my last streaming stick.

“It is also much faster and reliable than others, and it broadcasts in HD where available”.

Another user said: “Good low-cost solution for streaming multiple TV services.

“We especially like the simplified remote control. Set up is easy, but you do need to open a Roku account using a credit card; however, PIN protection helps limit the risk of unintended (or unauthorized) purchases.”

Nevertheless, not everyone was entirely satisfied due to the limited controls with the Roku remote. One customer remarked: “It was really easy to set up and use, as well as the simplicity of finding and setting up streaming services via Roku.

“But the reason I gave it 4 stars instead of 5 is because it doesn’t have a power button or volume controls, which meant I still had to” use my TV remote as well as the Roku remote, which was a bit of a nuisance having to keep two remotes handy rather than just one.


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