Diamonds and Pearls Travels, is set to reposition Qatar as a prime destination for Nigerian travellers, according to its co-founders Mrs. Wonuola Olatunde-Lamidi and Mr. David Olatunde-David.
They said to achieve this, the travel company is using the innovative approach of experiences and story-telling rather than logistics.
“Qatar offers a balance of modernity and tradition that appeals to a wide range of Nigerian travellers. From budget to luxury travellers, there is something for everyone. There are also activities to do in Qatar that will engage all ages,” Mrs. Olatunde-Lamidi explained. Mr. David-0Lamidi added, “Our goal has always been to make Qatar an on-the-mind destination for Nigerians. While we demystify travel, we do this by telling stories that go beyond itineraries. We emphasize the experiences, the memories, and sense of stepping into a country that feels like the future.”
Mrs. Olatunde-Lamidi said by merging destination branding with cultural alignment, Diamonds and Pearls Travels has become the loudest and most authoritative voice on Qatar in Nigeria, showing that tourism promotion can go beyond transactions to become a matter of storytelling and legacy building, turning travel into a symbol of lifestyle and aspiration, glamorous, and accessible while simultaneously cultivating the sense of prestige that appeals to Nigerian audience.
She said to achieve this, the company has received strategic support from Qatar Airways, Discover Qatar, and Qatar Tourism, helping the company to strengthen its position and deliver seamless, trusted travel experience.
In Nigeria’s fast growing outbound travel sector, Diamonds and Pearls Travels has emerged as a clear leader in shaping perceptions of Qatar as premier destination. The company has positioned itself at the forefront of this conversation, consistently driving interest in the gulf state setting apart as one of the most influential tour operators selling Qatar to Nigerian travellers.
She explained that while many travel agencies compete largely on price and availability, Diamonds and Pearls Travel has shifted the narrative by selling not just itineraries but a vision of Qatar as a destination to be explored. The company’s messaging often frames the country as a place operating on a different timeline, presenting a ‘24th century nation’ whose infrastructure, cultural investments, and luxury offerings are ahead of the rest of the aspirational destinations that combine prestige, innovation, and cultural depth. At the same time, the company has made sure not to limit its focus to the upper class, by offering packages that appeal to both premium and budget conscious travellers, Diamonds and Pearls Travels has ensured that Qatar is positioned as a destination open to all.
According to Mr. David Olatunde-Lamidi, the company is predicated on a deep understanding of its audience, saying in Nigeria, travel is often driven by the pursuit of status and unique experience and Diamonds and Pearls Travels has been able to fit Qatar’s image of gleaming skylines, futuristic architecture, luxury shopping, and access to world-class sporting and cultural events with the aspirations of its clientele.
He explained that rather than promoting standard tourism packages, the company has emphasized experiences. “From luxury desert safaris to curated cultural tours, we have positioned Qatar as more than a transit hub but instead a lifestyle destination. Increasingly, Nigerians are organizing destination events such as birthdays, weddings in Qatar, while more companies are hosting high powered meetings, conferences, and executive retreats. This has further strengthened Diamonds and Pearls’ push to promote Qatar as a destination for Meetings, Incentives, Conferences and Exhibitions (MICE), leisure, sports and more.
“The company’s marketing efforts have been consistent and highly visible through collaborations with airlines, tourism boards, hospitality partners, Diamonds and Pearls Travels has created a network that reassures travellers and simplifies the process of engaging with destination that might otherwise feel unfamiliar. Their campaigns are prominent across social media and events’ platforms, projecting an image of Qatar as modern, glamorous, and accessible with simultaneously cultivating the sense of prestige that appeals to Nigerian audiences with strategic support from Qatar Airways, Discover Qatar, and Qatar Tourism, the company has been able to strengthen its position and deliver seamless, trusted travel experiences,” Olatunde-Lamidi added
