Many major live events now rely on systems that integrate ticketing, security, communications, and data insights. This improves efficiency and helps guests enjoy a smoother experience.
Audiences expect more from major live events today. They look for speed, engagement, and safety the whole way through.
These rising expectations are reshaping the global events industry. It was valued at approximately $1,550.97 billion in 2024 and is projected to reach $4,967.54 billion by 2033, growing by an average of 13.5% each year, according to Custom Market Insights. This growth reflects rising demand for in-person, hybrid, and virtual events worldwide.
To meet these demands, organisers are relying on event technology. This includes everything from ticketing and Wi-Fi to large-scale audiovisual systems, crowd intelligence platforms, and security tools.
Here are some ways it’s helping deliver better event experiences today.
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Streamlines live event operations
Coordinating a major event usually means managing thousands of moving parts. From ticketing and audiovisuals to security and communications, there’s little room for error when everything needs to run on time.
Unified Data Platforms and Crowd intelligence can help by connecting these systems into one streamlined ecosystem. With real-time insights, organisers can track capacity, monitor queues, and adjust resources as needed. This reduces bottlenecks, cuts down on downtime, and keeps operations teams focused on delivering a seamless event experience.
To run events more effectively, organisers need tools that bring together ticketing, security, and communications. PMY Group provides these to help simplify operations and deliver smoother experiences for audiences. Partner with PMY Group to make event delivery easier from start to finish.
Deepens audience engagement
To meet rising expectations from event attendees, organisers must deliver memorable, tailored experiences. Digital content, interactive displays, and real-time mobile updates make this possible by offering more ways to connect and keeping audiences engaged.
Data-driven insights also help organisers track how fans move through a venue and which moments capture the most attention. With this information, teams can adjust programming in real time and improve crowd flow, engagement levels, and overall event impact.
Optic strengthens safety and security measures
Safety is one of the most important responsibilities for any live event. To reduce risks, technology adds another layer of protection through smarter crowd monitoring, advanced CCTV, and predictive analytics.
Optic, PMY Group’s real-time crowd intelligence platform, provides real-time, historical, and predictive crowd analytics and operational intelligence, arming venue operators with the insight to make real-time data-informed actions – from deploying extra staff in busy areas, to moving retail pop-ups to more viable areas on-site – leading to increased revenue.
Getting to know guests at an event is also vital, and Optic can provide critical analytics in fan behaviour. For sporting events, the platform can provide visibility across more than just a sports precinct or course, it can be used inside hospitality and partnership venues and grandstands, empowering organisations with new insights into fans.
Developed in-house by PMY’s intelligence team, the platform seamlessly integrates with CCTV and other technologies such as LiDAR to deliver a unified view of crowd behaviour, movement, and risk points. From improving crowd flow to enhancing fan safety and operational responsiveness, Optic is rapidly setting a new global standard for crowd intelligence while enhancing the fan experience along the way.
Unlocks new revenue opportunities onsite
Technology is transforming how events generate revenue. Cashless payments make purchases faster, while live sales data shows organisers exactly what products are most popular.
By tracking fan behaviour and purchasing patterns, organisers can optimise staffing and product placement to increase sales. Digital sponsorship activations also allow brands to connect with audiences more directly, creating additional value streams during the event.
Positions events for long-term success
When a major event wraps up, the real planning for the next one begins. The data collected on attendance patterns, customer journeys, and operational performance helps organisers spot what worked well and what needs improvement.
With this kind of feedback loop, technology shifts events from one-off experiences into scalable models. Organisers can refine strategies, address pain points, and improve efficiency. Each event becomes a testing ground for the next, helping organisers adapt to changing expectations and keep audiences coming back.
Improve how events run with technology
Technology solutions are no longer just working in the background. Today, this shapes how major live events are run, experienced, and remembered. To support organisers, it helps manage logistics more smoothly, keeps audiences engaged, and creates value that lasts well beyond the event itself.
For organisations aiming to stay ahead, PMY Group provides the technology, intelligence and experience to run major global events seamlessly while building a foundation for long-term growth. With future-ready systems in place, events can achieve consistent results and continue evolving to meet new demands.
Work with PMY Group to create smarter, more connected event experiences.
