It will also “attract investment, business events and visitors to Glasgow” and “improve the promotion of the city to its own residents”.
The DMMO has also been set up in response to calls from business leaders to better market the city’s strengths and assets under a consistent brand and from a single organisation.
The council’s City Administration Committee has now given the go-ahead for the new body, with staff to be transferred and the organisation getting to work by the end of the calendar year.
READ MORE:
Glasgow City Council Leader Susan Aitken said: “Glasgow has incredible assets, chief amongst which are its people. Our culture and hospitality are world-class, we have learning institutions of international renown, a highly skilled workforce and cutting-edge economy, and we’re the gateway to Scotland.
“What we need to get better at is telling our story – to the world and, crucially, to our own citizens.
“The new DMMO will serve as the city’s voice to the world, uniting all those things which make Glasgow great under the one compelling brand.”
The new body unites specialists from across Invest Glasgow, the Glasgow Convention Bureau and Glasgow Life Destination Marketing into a single team.
Stuart Patrick, Chief Executive of Glasgow Chamber of Commerce, said: “We welcome the establishment of a new Destination Marketing and Management Organisation (DMMO) for Glasgow. The creation of a single body to unite the city’s assets and resources under a consistent and coherent brand will strengthen Glasgow’s profile and ensure it is well positioned to seize the significant economic opportunities ahead.
The DMMO has also been set up in response to calls from business leaders to better market the city’s strengths and assets under a consistent brand and from a single organisation (Image: Newsquest) “This joined-up approach will be instrumental in unlocking Glasgow’s full economic potential – driving tourism, attracting major business events, and securing sustainable investment that benefits the city and its communities.
“In an increasingly competitive global landscape, cities must work harder than ever to attract visitors and investment. Glasgow’s decision to create a dedicated destination marketing organisation demonstrates real ambition and a strong commitment to growth, which will be welcomed across the business community.”
Professor Sir Jim McDonald, Chair of the Glasgow Economic Leadership Board, said: “Glasgow is a magnificent city with a rich history, a dynamic present and a positive future in many fields, including education, research, industry, arts, culture and architecture. All of this makes Glasgow an immensely attractive place for tourists to visit and for businesses to invest in.
“The consolidation of our city’s destination marketing operations will enable us to take an ambitious and integrated approach to running effective, sharply-focused campaigns and to build on our already successful status as a place where innovation, investment, ambition and – most importantly – people can flourish.”
Kam Jandu, CEO of AGS Airports which owns and operates Glasgow Airport, said: “Not only is Glasgow a major economic, cultural and industrial city region in UK terms, it has all the component parts to build a genuinely leading European city region. When it comes to strengthening the connectivity that will unlock further economic and social prosperity, we need to make truly compelling propositions for airlines. It is important they appreciate and understand everything our wonderful city has to offer, and the creation of a dedicated DMMO is a real statement of intent. I have no doubt it will help us to further elevate our global standing, and I look forward to working closely with the new team to deliver further success for Glasgow.”
