This is TCS’ sixth Google Cloud Gemini Experience Center globally and the first such center in Latin America.
The GEC will accelerate AI-driven innovation for clients in the region.
Tata Consultancy Services has opened a new TCS Gemini Experience Center (GEC) in São Paulo, at the TCS AI-Powered Research & Innovation Center. The center, which is TCS’ 6th Gemini Experience Center globally, brings together TCS’ deep domain knowledge and contextual industry expertise along with Google Cloud’s suite of innovative technologies. This launch marks a new milestone in expanding TCS’ relationship with Google Cloud for solutions built with Gemini.
The GEC, which is located in the TCS’ innovation hub within Insper University in São Paulo, is designed as a dedicated innovation space to help enterprises in Latin America rapidly prototype and scale business solutions with Generative, Predictive and Agentic AI. The GEC harnesses TCS’ experience of working with global clients for over six decades with Google Cloud’s future-proof, next-gen technology to deliver winning business outcomes for Latin American customers.
Javier Carrique, Director, Partner Ecosystem & Channels, Google Cloud in Latin America, “The opening of this space in Sao Paulo offers our customers the chance to know more about our partnership with TCS, leveraging our technology, their specialized industry knowledge and how together we can positively impact their businesses. The collaboration with TCS creates new opportunities for organizations across the region to harness the power of Google Gemini and generative AI in a responsible and scalable way.”
Marcelo Wurmann, CEO – TCS Latin America, said, “The TCS Gemini Experience Center in São Paulo reinforces our commitment to customer-centric innovation and the advancement of the AI ecosystem in Latin America. It is a space to turn ideas into real impact, connecting TCS’ global expertise to the local needs of Latin American companies.”
The new center is part of the global expansion of TCS GEC. So far, TCS has launched 5 GECs in Bangalore, New York, Chennai, Riyadh and Singapore. These are part of the TCS Pace and innovation network, which connects startups, universities, and customers to the technological vanguard. In addition, TCS recently expanded its relationship with Google Cloud to Integrate Gemini Enterprise for Customers to drive efficiency and innovation. All these initiatives will empower Latin American enterprises with the latest and most advanced Gemini-powered solutions.
The GEC will help corporations in Latin America to build dedicated sandbox environments leveraging Gemini 3. Clients can ideate, co-create, test and scale solutions leveraging Google Cloud’s AI-optimized infrastructure, and TCS’ certified experts, ensuring seamless, secure and responsible AI deployments.
From modernizing data workloads to end-to-end migration to Google Cloud, the center helps clients infuse composite AI solutions into existing workflows for faster realization of secure and scalable cloud environments and accelerating time-to-value for enterprises.
BFSI, retail, manufacturing, transport, healthcare, and other industries in Latin America can now explore how AI can be embedded into their core operations for accelerating time-to-market, reducing global supply chain operational friction, driving product innovation, hyper personalization and exponential business growth.
This collaboration reaffirms TCS’ position as a digital transformation partner in Latin America. Operating in the region since 2002, TCS is currently operating in 17 cities in nine countries, including Argentina, Brazil, Colombia, Chile, Ecuador, Guatemala, Mexico, Peru and Uruguay. TCS serves more than 500 customers in the region and in the near-shore model, across industries including manufacturing, healthcare, retail, media, BFSI and CPG.
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