Bybit, the world’s second-largest cryptocurrency exchange by trading volume, has partnered with Tether, the issuer of the widely used stablecoin USD₮, to advance cryptocurrency adoption in Brazil. The collaboration, announced in July 2025, focuses on institutional partnerships, event sponsorships, and educational initiatives to integrate digital assets into Brazil’s economy. Bybit and Tether aim to leverage Brazil’s growing regulatory clarity and its status as a key market for crypto innovation to drive mainstream adoption. The partnership includes co-sponsoring Blockchain Rio, a major Latin American blockchain conference, and exploring cryptocurrency integration in Rio de Janeiro’s tourism sector [1].
Central to the initiative is a co-sponsorship of Blockchain Rio, where new users registering on Bybit during the event will receive an exclusive USD₮ bonus. This incentive is designed to attract first-time users to the platform and foster engagement with digital assets. The partnership also involves advanced discussions with Visit Rio to integrate cryptocurrency into the city’s tourism sector. Tourists using USD₮ for services, tours, and purchases could receive discounts and bonuses, positioning Rio as a crypto-friendly destination. Bybit emphasized that this initiative aligns with its long-term strategy to bridge traditional finance and digital assets through tailored offerings like Bybit Pay and the Bybit Card [1].
To expand crypto literacy, Bybit plans a national educational program featuring “Learn to Earn” campaigns that reward users for completing blockchain-focused courses. The initiative will include in-person workshops, university meetups, and seminars to engage students, developers, and entrepreneurs. This effort builds on Bybit’s recent expansion in Brazil, including the appointment of Israel Buzaym as Country Manager and the launch of localized financial products. Buzaym highlighted the potential for crypto to become a natural part of everyday life in Brazil, citing the country’s historical embrace of innovation [1].
Tether’s stablecoin, USD₮, is expected to play a critical role in facilitating seamless transactions in local currency (BRL) and mitigating volatility risks. The stablecoin’s integration supports real-world use cases, such as cross-border payments and retail transactions, addressing limitations in Brazil’s traditional financial infrastructure. Analysts note that Brazil’s crypto market remains underpenetrated compared to global averages, creating opportunities for platforms offering localized solutions. However, the partnership must navigate challenges like consumer trust in digital assets and potential regulatory shifts as Brazil refines its crypto framework [1].
The timing of the collaboration coincides with a period of heightened market activity, as the global crypto market surpassed a $4 trillion total market cap for the first time. Bybit’s recent collaborations with research firms have explored BTC’s price dynamics and stablecoin adoption, but the Brazil-focused partnership emphasizes operational expansion over speculative market analysis. The initiative reflects a broader industry trend toward integrating digital assets into real-world economies, with stablecoins serving as a bridge between traditional and decentralized finance [1].
The partnership underscores Tether’s strategic focus on Latin America, a region with growing crypto adoption but limited institutional infrastructure. Bybit’s CEO has emphasized the potential for stablecoins to support cross-border transactions and reduce reliance on conventional remittance channels, a priority for Brazil’s financial ecosystem. If successful, the collaboration could set a precedent for similar efforts in other emerging markets, leveraging education, institutional engagement, and event-driven incentives to demystify crypto for populations with high unbanked rates [1].
Source: [1] [Newswire.ca – Business Technology News and Press Releases](https://www.newswire.ca/news-releases/business-technology-latest-news/) [2] [Investing.com – Bybit and Tether Partner to Boost Crypto Adoption in Brazil](https://www.investing.com/news/cryptocurrency-news/bybit-and-tether-partner-to-boost-crypto-adoption-in-brazil-93CH-4153451)
