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In the Pitch Room
Baldwin& was selected as the creative agency of record for Long John Silver’s.
Dentsu Creative was named the creative agency of record for Farmers Insurance.
January Digital was selected as the media agency of record for Supergoop.
Sukle Advertising & Design was named the lead agency for Frontline Wildfire Defense.
Zulu Alpha Kilo New York was selected as the strategic and creative partner for (Red).
Industry News
Air+Atomo launched its new operating model, integrating creative production company Air, audiovisual post-production company Atomo and engine Airtech.
Code and Theory was selected by Covered California to build a new digital platform for the state’s health insurance marketplace.
Firefly announced its integration with VIOOH.
U.K.-based independent media specialist agency Generation Media announced its expansion into North America.
Jorge Murillo, former CCO, Alma DDB Miami, launched independent creative agency Jeorge+.
Samy was selected as Barilla’sglobal influencer marketing partner.
Sid Lee Group formalized its integration of creative agency Godfrey Dadich Partners (GDP).
Triton Digital and Nielsen announced a collaboration to help brands and agencies both plan and optimize podcasts alongside digital media channels.
On the Move
Broadsign hired Manuel Ameneiros as head, Latin America media sales and service.
Channel Factory welcomed Woo Kim as global CFO, Colleen Liguori as global chief HR officer and promoted Eren Pamir to chief business officer.
Copacino Fujikado named Ellie Caldwell head, strategy.
Creativ Company appointed Kevin Villatoro as partner and VP, product and client strategy.
Dentsu promoted Beth Ann Kaminkow to CEO, Americas and chief global client officer, Christena Pyle to chief client experience officer and hired Steve Albany as EVP, growth and partnerships.
Evoq Group promoted Kirby Altman to marketing director.
Fig welcomed Richard Bush as chief platform officer.
General Idea named Edward Campbell president.
Generation Media appointed both Caity Press and Zach Smith as VPs, client partnerships.
Gut LA hired Mandy Waldorf Graham as head, strategy.
Haleon welcomed Richard Manso as U.S. CMO.
J.Jill named Kimberly Wallengren CMO and SVP.
Material appointed Raman Kalra as president, Asia Pacific.
McCann promoted Alex Caredes to president, McCann XBC.
Mod Worldwide hired Landon Nguyen as chief brand officer.
NextRoll welcomed Ryan Carhart as CFO and Ryan Horn as VP, marketing.
Republica Havas named Federico Hauri ECD.
Sid Lee Group appointed Derek Robson as chairman.
Sightly hired Ben Lambert as chief revenue officer.
Stagwell welcomed Rachel Jacobson as CEO, ReachTV.
For Good
(Photo credit: Droga5 São Paulo, used with permission)
In its first phase of SOS Oceano’s No Blue, No Green campaign, Droga5 São Paulo removed the blue and green colors from Brazil’s flag to signify that one ecosystem cannot exist without the other. The primary colors yellow and blue are needed to create the secondary color green; without blue oceans, green life doesn’t exist. Now in its second phase, the agency rolled out new artwork using the colors of Brazil’s flag, depicting the country’s various plants, wildlife and marine creatures. The natural mineral pigments used in the art was created in collaboration with Black Madre Studio and Joules & Joules Laboratory.
Brand Buzz
(Photo credit: Aspen Dental, used with permission)
When Aspen Dental realized it needed a new positioning platform and messaging system, it tapped Redscout to pave the way. Along with reimagining a dull consulting room as an engaging retail experience, Redscout also brought on agency Colle McVoy to create a campaign that encourages those who are hesitant about the idea of dental implants that it’s time to smile again.
(Photo credit: Wells Enterprises, used with permission)
Frozen treats brand Blue Bunny refreshed its blue, furry mascot. Blu also appears on the brand’s limited-edition board game Blu’s Sundae Surprise, created for its national Freeze the Moment campaign. In the game, players start with an empty bowl; as the game progresses, they slowly build their ice cream sundae.
In announcing the return of its Chipotle Honey Chicken, Chipotle Mexican Grill tapped actor Taylor Lautner for a heartthrob social ad in which ordering, an unexcitable experience, gets hot and steamy. Throughout the spot, Lautner flirts with the viewer as the fluorescent white lighting dims and takes on a warm hue. This partnership builds on Lautner’s love for Chipotle, where he performed a stunt in 2017 of running and jumping into a moving car “all in the name of Chipotle.”
