The deal is available at more than 200 locations and lets people enjoy a warm meal for just £1
Asda is bringing back its Winter Warmer scheme for over-60s (stock image)(Image: jax10289 via Getty Images)
Asda is bringing back its ‘Winter Warmer’ scheme across 212 cafés from today (November 1) until the end of February 2026. The offer enables anyone over 60 to enjoy soup, bread and unlimited tea or coffee for just £1 during the colder months.
Shoppers can select between tomato or chicken soup as part of the seasonal programme. They can also enhance the meal deal to include a small latte, cappuccino, or speciality tea for an additional 55p, or upgrade to a medium for £1.10.
Last year, Asda’s Winter Warmer project delivered a remarkable half a million £1 meals to pensioners. Its 2025 comeback arrives as millions of older adults are reducing spending on essentials amid increased financial pressures.
In light of the initiative, Jordan Cummings, Buying Manager, Cafes and Concessions at Asda, said: “We know winter is set to be incredibly hard for thousands of pensioners as they continue to worry about how to keep themselves warm in the face of rising living costs and on a fixed income. Last year alone we sold over half a million meals showing the vital need for this initiative.”
Earlier this year, research from Age UK disclosed that over two million older adults had reduced spending on food and groceries due to concerns about living costs. Around five million people also decreased their home’s heating, representing a 38% increase since 2024.
Beyond easing monetary strain, Asda’s scheme aims to tackle isolation over the festive period. The retailer’s own studies reveal that one in 10 elderly people are uncertain whether they will have conversations with anyone between December 15 and January 1.
Mr Cummings continued: “By bringing Winter Warmers back this November, we hope it will continue to be just as impactful across the winter months for those who need it most, as well as offering a relaxed social environment to come and chat to others.”
When can you book Asda’s Christmas delivery slots?
Asda launched its festive home delivery reservations for passholders from October 15, whilst everyone else has been able to secure bookings since October 21. These deliveries are scheduled to occur between December 21 and 23.
Asda’s online advice reads: “Pre-order your festive centrepieces and let us take the hassle out of your festive food shop. Whether delivered directly to your door or collected from one of our stores, your festive feast will make this a Christmas celebration to remember.
“You can now order from our Food to Order range by booking a Christmas delivery or collection slot between 21st–23rd December.” This year, ASDA’s Christmas selection features more than 500 products, encompassing seasonal favourites and numerous fresh additions.
A delectable ‘Gingerbread Man-shaped Belgian Chocolate Mousse’, ‘Exceptional Hot Maple Pigs in Blanket’ and ready-made ‘Turkey with all the Trimmings’ boxes are amongst the dishes it is providing.
In September, Linsay Taylor, senior director for new product development at Asda explained: “Christmas is without a doubt the most magical time of year, but we understand it can also feel can also feel overwhelming. This year we’ve developed a range of festive favourites for all meal occasions we know our customers will love along with solution-based innovation for a smooth and seamless day.
“This Christmas our mission, has been laser focused on providing great quality products, but most importantly, at the best possible price, making Christmas magical and affordable for all!”
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